the second phase of the process often includes...

• market segmentation

• target market adjustment

• product and service innovation

• business development strategy

• brand, website and social media strategy

• sales, margin, share, satisfaction targets


this is frequently accomplished via...


• data analysis

• customer engagement methodologies

• competitor positioning mapping

• contextual trends analysis

• stakeholder summit facilitation and internal consensus-building activities

• articulation of options and recommendations


and, this phase typically delivers...


• concise, practical roadmaps for success

• implementable sales processes

• evolutionary, obtainable brand position

• inspiring customer experience vision

• realistic digital marketing action plans