the third phase of the process often includes...

• offerings consistent with target segment needs

• alignment of internal and external business practices

• identity, style and tone appealing to target segments

• appropriate media for reaching target segments

• fostering of digital relationships with customers


this is frequently accomplished via...


• business process re-mapping

• process oversight, project coordination

• connection to specialty resources in order to execute recommended tactics


and, this phase typically delivers...


• revitalized brand image and reputation

• more successful products and services

• engaging customer experience

• improving lead generation

• optimized sales and margins

• re-balanced marketing expenses

• repeatable marketing strategy processes for the future