please visit and subscribe to our blog, called a word on marketing


Each blog post features a word, a short discussion about its definition and a connection to how we might apply the word to the field of marketing.  We have hundreds of blog posts in the archive, so please browse and enjoy.


Also on the blog is a listing of some of our favorite books on marketing, innovation and leadership.  Please find those lists in the left and right columns of the blog and be sure to scroll down to see them all.  If you have a favorite book for us to read, discuss and list, please let us know.


You will find the blog here:  a word on marketing