Two Books. One Philosophy: Serve to Succeed.
Get years of business, marketing, and sales experience packed into two popular books!
Customer Outsight® is a trademarked term to describe what you’ll learn when you shift to the customer’s perspective from your own viewpoint. This book is a step-by-step guide on how to interview customers and find “gemstones” that will be a springboard to success. Fix, Focus, Find, and Fuel. Four steps to an incredible future…for your customers, your organization, and you!
Marketing is Everything We Do explains how every role within an organization contributes to the delivery of something valuable to customers. A brand is a “promise of an experience” for both an organization and for you, as a professional. Chapters on how to serve others in business will set the stage for business success, and chapters on personal branding and networking are the keys to individual success.