Loomis Marketing

Rooted in Curiosity. Driven by Results.

Loomis Marketing was founded in 2012

on the idea that marketing should be more closely aligned to business goals and outcomes. 

Customers all have “jobs to be done” and they utilize your products and services – whatever they are – as a tool to get those jobs done. 

We’re a small marketing consultancy surrounded by some of the most extraordinary people and firms that form what I call a “constellation of collaborators.”  Over the years, I’ve developed trusted relationships with providers in almost every area of marketing and sales execution, including graphic design, website development, CRM systems, content creation and lead generation. 

My personal career journey has taken me from one of the world’s largest ad agencies to the halls of corporate America.  For many of the world’s foremost brands, I’ve led efforts in branding, innovation, and digital transformation.  I’ve personally conducted more than 10,000 customer interviews.  Along the way, I developed a philosophy grounded in empathy, integrity, curiosity, optimism, and results.  If those principles resonate with you, we should talk!  More details below…

We’ve had the honor to help an amazing list of organizations over the years.

Education:
Kellogg School of Management

MBA, Marketing & Management

Northwestern University

BA, Economics & Political Science

Certifications & Memberships:
  • National Speakers Association – Member
  • Private Directors Association – Member
  • OhioX – Member
  • Northeast Ohio Trusted Advisors Network – Member
  • Leadership Cleveland – Class of 2017
  • Barrett Values Assessment – Barrett Values Centre
  • New Product Blueprinting – AIM
  • Process Reengineering – Hammer & Co.
  • KAI Learning Style Assessment – Kirton
  • Berkeley Innovation Forum – Founding Member
  • Kellogg Innovation Forum – Former Member
  • Industrial Research Institute – Former Voting Member
  • Appreciative Inquiry Visioning – Experienced

More on Dave…

Dave Loomis is founder and president of Loomis Marketing, a marketing consultancy focusing on voice-of-customer research (VOC), branding, AI, and digital transformation. Dave has particular expertise in the field of customer insights and has personally conducted over 10,000 customer interviews.  During his career, Dave has focused on B2B companies, especially in heavy equipment, building materials, construction, chemicals and technology.  He has worked with numerous Fortune 500 companies, including DuPont, GE, Goodyear, IBM, ITW, Motorola and Xerox. In 2020 he authored the book Marketing is Everything We Do, and from 2021 to 2023 was the co-host of the B2B Marketing & Sales Podcast. His second book, Customer Outsight, a how-to manual on how to interview customers, was published in 2025.

Dave serves on the Board of Advisors of Flowbird.ai, an AI-driven product for technology developers.  He is on the forefront of AI use for market research, assuring its use for efficiency gains and value-added tasks while maintaining ethical practices.

Previously, Dave served as Chief Marketing Officer of Dix & Eaton, one of the country’s largest independently owned public relations firms. There, he helped clients craft their brands and helped individuals proactively manage their public reputations, especially in the digital world.

For 15 years, he worked at the holding company office of NACCO Industries, a $3 billion public diversified public company. While there, he advised the subsidiaries on marketing, wrote the company’s annual report and wrote speeches for the CEO, who was the leader of the founding family. During that time, he also taught branding and consumer behavior at Case Western Reserve University’s Weatherhead School of Management.

Dave sees a strong link between servant leadership, empathy, and culture, believing that leaders and companies who are able to shift their perspective to focus on truly helping stakeholders succeed will excel themselves as a direct result.  Dave has been a student and facilitator for innovation over many years.  He was a founding member of the Berkeley Innovation Forum at the University of California, led by best-selling author Henry Chesbrough.  He was a member of the Kellogg Innovation Forum at Northwestern’s Kellogg School, as well as a voting member of the Industrial Research Institute.  He has been active with the Institute for the Study of Business Markets (ISBM) at Penn State University.  He is well versed in the Appreciative Inquiry method and is certified in a number of assessment methodologies, such as Kirton Adaptation-Innovation Inventory (KAI), Barrett Values, and Process Reengineering. 

Loomis began his career in Chicago at Leo Burnett, one of the world’s largest ad agencies. He attended Northwestern University as an undergrad and graduate student, obtaining his MBA from Kellogg, consistently rated as the top business school in the world for marketing.

He’s extremely active in his hometown community of Cleveland, OH where he currently serves on the boards of Lake View Cemetery  and Friends of Breakthrough Schools.  He formerly served on the boards of Cleveland Playhouse, MOCA Cleveland, the Frank Lloyd Wright Preservation Trust, University School Alumni Association, and St. Paul’s Episcopal Church.  He is a member of the Leadership Cleveland Class of 2017.  Dave is an avid landscaper and snow skier.  His travels take him all over the world, but he and his wife, Dori, have a particular love for all parts of the UK. He has two daughters in the fields of landscape architecture and Pilates instruction.